To round off the National Year of Reading an online campaign has been created to promote reading amongst young people. Via a YouTube channel, viewers are invited to read up on a topic and post on the channel’s wall to help Garron (the protagonist) pull off some outlandish dares.
Please see the set-up to the dare here:
http://www.youtube.com/watch?v=9qlFYMyJ5BY
And the actual dare here:
http://www.youtube.com/watch?v=NqvpPXOSkN0
The full campaign can be found at http://uk.youtube.com/user/garronsdares
