For the whole month of January, The Life Channel will be transforming its entire network branding in support of cross-government campaign, Change4Life.
Aiming to help every family in England eat well, move more and live longer, Change4Life is a new movement supported by the Department of Health which primarily focuses on the issue of
obesity in children.
The Life Channel TV network’s mission is similar to Change4Life: to help and inform the general public. Key community, health and well-being messages are broadcast on The Life Channel’s screens, which are strategically placed in hotspots where people carry out their daily lives; including doctors’ surgeries, schools and other community outlets in the UK and overseas in South Africa and across Ireland.
“We are very proud to be involved in the launch of this great campaign,” said Phil Austin, Managing Director of The Life Channel. “Change4Life underpins the programming strategy across The Life Channel’s networks and is therefore a fantastic fit. We hope that our TV channel, out in the community and with an audience of 5 million per month, will help ensure that parents and children get the message.”
This is the first time The Life Channel has changed its carefully built up, recognisable channel brand identity. Change4Life’s campaign is very clearly branded with a distinctive yellow background and simple figures. All communication follows brand guidelines which are available for all partners to use. The campaign has also produced an introductory advertising campaign with 90” and 60” executions.
It is also the first time that The Life Channel has allowed any paid-for messaging on its Schools network. The full 90” version will play on The Life Channel Schools network and will be available for download from the Schools Portal (www.tlcschools.tv).
If Change4Life’s campaign is successful, The Life Channel will have helped to make England the first major nation to reverse the rising tide of obesity in the population.
