Digital Adwise offers teachers a tool to engage KS1 and KS2 students, and teach them about marketing communications. The interactive online lessons can be used by individuals or small groups on classroom computers. The lessons are tailored to teaching needs and are highly flexible for teachers to modify as they see fit. They aim to help children to identify and understand the commercial purpose behind online marketing techniques such as viral marketing, the use of social marketing sites and online games.

The lessons are now available for all schools to access online and free of charge at www.digitaladwise.mediasmart.org.uk